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New Nordic Youth Media Lab Podcast Explores Trust, Algorithms and Youth Media Literacy

A new podcast episode produced within the Nordic Youth Media Lab project explores how young people navigate today’s rapidly changing digital media environment.

The discussion is hosted by Triin Roos, youth policy expert and former Chief Executive Officer of the Estonian National Youth Council. She is joined by German Morris, student, youth leader and project coordinator; Gregor Mataloja, Tallinn University student and Chair of the NGO Meelte Kindlus; and Sebastian Rock, student and Chair of UNA Estonia.

Together, they discuss why younger audiences increasingly trust influencers over traditional media, how short-form content on TikTok and Instagram Reels captures attention, and how social media algorithms can create echo chambers and online “rabbit holes.” The episode also examines the psychology of online trust, misinformation, fact-checking, and the role of education and civil society in strengthening young people’s media literacy.

The podcast contributes to the development of a practical digital media learning programme created through a co-creation approach, involving young people, educators, youth workers and experts. The programme covers media and information literacy, artificial intelligence, digital ethics, safe online behaviour, podcast and video production, digital campaigns and democratic participation.

Watch the podcast on YouTube: https://www.youtube.com/watch?v=wlngRV9I544

The Nordic Youth Media Lab project is supported by the Nordic Culture Point’s Norden 0–30 programme and promotes youth cooperation, creativity and responsible digital participation across the Nordic and Baltic region.

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Young people in the labour market

In today’s society, working while studying has become a natural part of life for many young people. College and high school students find jobs in the service industry, logistics, and retail, or try their hand at freelancing on online platforms. This practice is undoubtedly of great value, as it develops communication skills, fosters a sense of responsibility, and provides initial financial independence. At the same time, this apparent freedom also hides a serious risk. When entering the job market, young people often encounter situations where they are not sufficiently aware of their rights or able to recognize potential risks. In my view, a basic understanding of labor law is essential, as it helps prevent unfair conditions and creates a safer work environment for all of us.

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