The project aims to develop young people’s and local community leader`s (difference age, intergenerational perspective) media reading and content creation skills by encouraging young people/local community representatives to be a media co-creators, to think critically about media content and their own media habits and organizing discussions on the role of the media as both stereotypes and breakers and by cooperating with local outlets and training young journalists/students to combat fake news and racism.
The target group of the project is local community leaders/representatives (age 36 – 60+) and young people (age 18-35) from Harjumaa and Ida-Virumaa with different ethnicities and economic backgrounds (including young people with special needs and mostly Russian speaking audience), also encourage participation of professional journalists to inspire target group.
Main activities includes:
The project activities include following:
- Two social media training (two days) for young people and community leaders (different age)
- Two social-political public discussions/debates on selected themes between invited experts, community leaders (different age) and local government representatives, young people and guest journalists. Social and political debates are important aspects of citizenship and democracy, and should be viewed against the backdrop of the fundamental right to freedom of expression.
- Co – creation and publishing in local/regional media outlets of interesting co-created media content: – articles, – interviews and – video reportages + e-media blogs.
As BIM programme main goal is to strengthen local media outlets’ content by our project we will directly contribute in achievement this goal via tide cooperation with local media outlets and providing for them a new fresh content/view of different target group representatives and will help them expand into new areas of activities (for example social networks, podcasts, blogs, storytelling) and father develop in case of new audiences and customers. Projects will strength connection between local media outlets and local/regional the reader/viewer & digital media audience and diversify project target audience`s media habits especially in case of trust/ diverse themes/loyalty/critical thinking/ media content consuming / advertisement/ media type etc.
- Directly 200 participants will take part in project activities and more than 20 000 people indirectly will be reached.
- Will be write and publish more than 20 articles, Conduct and publish 10 interviews
- Create, edit and publish on TV or on Social media/Youtube Channel of 8 video reportages
Project is supported by the British Government and British Council