Reporting from an online parent meeting of parents and teenagers who are consumers of tiktok services
Agatha Nilsson, mother of two boys. “When my kids said they wanted to chat with their classmates on TikTok, I said wait a minute, I need to learn more about this opportunity. TikTok was created by ByteDance, a Chinese IT company. It also owns the well-known news portal Tutiao and a number of other developments (Xigua Video, TopVideo, BuzzVideo). In 2016, ByteDance released the Douyin app to the Chinese market. The success of the new development was not long in coming, and a year later the company entered the vastness of the world Internet, creating the very TikTok. Now both applications exist independently of each other, as national and international alternatives to the same development. in 2017, it surpassed Instagram and Facebook in the number of downloads, breaking the threshold of two billion. But despite the impressive numbers, many have never even heard of the app’s existence. According to Oberlo statistics, TikTok has a fairly narrow audience: from 14 to 24 years old. The popularity among young people is explained by the clip format and rapidly changing content. The maximum length of a video on TikTok is only a minute, and most videos fit even within 15 seconds. It is much easier for the modern generation Z to “swallow” this format, since their attention span is several times shorter. The active global audience of TikTok at the end of October was 500 million users. ” Continue reading TikTok is not always TOP