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Media transformation for Russian speakers in Estonia

For the participants in the training and discussion of the Media Critical Thinking project, attention was paid to the analysis of Russian information sources, since very often one can hear summaries from Estonian journalists and politicians that there are two parallel information spaces. Estonia is too small a country, and those whose native language is Russian, only about 300 thousand people live here, one way or another every fourth is Russian-speaking, and there is no diversity of Russian-language media.

What changed? The number of Russian journalists and the quality of publications in the Russian language, these are mistakes and misprints, grammar and style of translations, and the presence of readers. Although some Russian-language media can rightfully be considered “historical” in Estonia. Thus, the cable TV channel “Orsent”, operating since 1992, is the oldest commercial TV channel in the country. And the newspaper Estonia, which ceased to exist in 2004, was the last periodical in the country to be published on A2 paper, while all other newspapers switched to the more readable modern A3 format much earlier. Continue reading Media transformation for Russian speakers in Estonia

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TikTok is not always TOP

Reporting from an online parent meeting of parents and teenagers who are consumers of tiktok services

Agatha Nilsson, mother of two boys. “When my kids said they wanted to chat with their classmates on TikTok, I said wait a minute, I need to learn more about this opportunity. TikTok was created by ByteDance, a Chinese IT company. It also owns the well-known news portal Tutiao and a number of other developments (Xigua Video, TopVideo, BuzzVideo). In 2016, ByteDance released the Douyin app to the Chinese market. The success of the new development was not long in coming, and a year later the company entered the vastness of the world Internet, creating the very TikTok. Now both applications exist independently of each other, as national and international alternatives to the same development. in 2017, it surpassed Instagram and Facebook in the number of downloads, breaking the threshold of two billion. But despite the impressive numbers, many have never even heard of the app’s existence. According to Oberlo statistics, TikTok has a fairly narrow audience: from 14 to 24 years old. The popularity among young people is explained by the clip format and rapidly changing content. The maximum length of a video on TikTok is only a minute, and most videos fit even within 15 seconds. It is much easier for the modern generation Z to “swallow” this format, since their attention span is several times shorter. The active global audience of TikTok at the end of October was 500 million users. ” Continue reading TikTok is not always TOP